Central Initiative (WCI) has officially unveiled a new logo. The regional
community foundation replaced the "W” and grid resembling a financial
chart with a simple visual representation of the nine counties WCI serves, and
an outline of the state of Minnesota.
"If you want to know
what is most important to the board and staff of West Central Initiative, you
need only look at our new logo and the nine west central Minnesota counties
featured prominently there: Becker, Clay, Douglas, Grant, Otter Tail, Pope,
Stevens, Traverse and Wilkin,” said WCI President Nancy Straw. "Paired
with our tagline, ‘Investing resources in our communities for regional
success,' it visually demonstrates WCI's devotion to making our region the best
place in which to live and work.
"Our old logo showed
our commitment to economic growth for the region, but that wasn't always
obvious to people,” Straw continued. "While ‘west central' is in WCI's
name, it was still unclear to many what area WCI actually served. People have
guessed everything from the Twin Cities west central metro area to the west
central states of the U.S. There's no guessing where and who we serve now. Our
new logo let's you know immediately what is at the heart of our mission:
serving to improve the nine counties that form west central Minnesota.”
WCI continues to invest
primarily in economic development in the region, along with community
development and promoting philanthropy. The foundation uses a community-led
approach that creates locally controlled assets and invests them to strengthen
rural places. It also builds a community's ability to shape a better future and
promote the well-being of all community members.
"We learned early on in
our 26 years that we can do the most good by finding the most effective ways to
use our funds and utilize the resources at hand,” Straw said. "We form
partnerships, listen to community and regional wisdom, research and gather
data, then combine all of these resources to guide decisions.”
For more information about
West Central Initiative, visit www.wcif.org.