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WCI Earns Gold-Level Bicycle Friendly Business Designation by League of American Bicyclists

The League of American Bicyclists, a national bicycling and advocacy organization of nearly 20,000 members, has recognized West Central Initiative (WCI) with a prestigious gold-level Bicycle Friendly Business (BFB) certification.

With the announcement of 82 new and renewing BFBs across the country, WCI joins a growing list of 1,314 local businesses, government agencies and Fortune 500 companies leading the way to transform transportation, health and wellness for the betterment of U.S. workers and local communities.

“Business owners and employers across the country are looking for simple, straightforward ways to build their companies, do right by their workers and customers, and contribute positively to their local communities,” says Executive Director Bill Nesper of the League of American Bicyclists. “Boosting participation in bicycling achieves all of that and more, and BFBs such as WCI are wonderful models of that success. We congratulate this latest class of business leaders for recognizing that one of the oldest and easiest forms of transportation still generates significant economic and societal rewards today.”

BFB requirements identify incentives, programming, and amenities proven to enable and inspire more people to ride bikes. Among those offered by WCI are a shared staff bike, bicycle education for staff and partners, and technical assistance on bicycle issues to communities in our region. In addition, WCI offers secure bicycling parking for both employees and guests.

“Much of the transportation planning that we do in the region focuses on bicycle and pedestrian issues, so we advocate for bicycling best practices all the time,” said Wayne Hurley, Director of Planning. “In addition, we assist communities and businesses in our planning area with their Bicycle Friendly America applications to bring more awareness to bicycling and recognize the great things being done for people riding bikes throughout west central Minnesota.”

“As a result of these efforts, WCI showcases social responsibility, a commitment to sustainability and reducing the environmental footprint, and supports long-term health benefits, both physical and mental,” said WCI President Anna Wasescha. “Leading by example is a great way to encourage others to become more bike friendly, which is why being recognized as a Gold Bicycle Friendly Business is such a great honor for WCI.”

WCI and other businesses have access to a variety of tools and technical assistance from the League to become even more bicycle-friendly. To apply or learn more about the BFB program, visit the League online at www.bikeleague.org/business.